Joining the Amazon Influencer Program: A Comprehensive Guide

Become an Amazon Influencer

Becom­ing an Ama­zon Influ­encer is an excit­ing oppor­tu­ni­ty for social media con­tent cre­ators to mon­e­tize their plat­forms through affil­i­ate mar­ket­ing. If you’re pas­sion­ate about rec­om­mend­ing prod­ucts to your audi­ence and build­ing an online pres­ence, this pro­gram offers a great way to earn com­mis­sions. With an Ama­zon Influ­encer account, you can share curat­ed prod­uct rec­om­men­da­tions, cre­ate shop­pable con­tent, and even earn com­mis­sions from prod­ucts your fol­low­ers pur­chase through your unique affil­i­ate links. In this guide, we’ll walk you through the step-by-step process of join­ing the Ama­zon Influ­encer Pro­gram, set­ting up your own cus­tom store­front, and ensur­ing that you meet the require­ments for approval.

The first step to becom­ing an Ama­zon Influ­encer is hav­ing an **Ama­zon account**. If you don’t already have one, sign up for a new **Ama­zon Asso­ciates account**, which is the affil­i­ate pro­gram that Ama­zon uses to con­nect influ­encers with com­mis­sions. Once you have an **Ama­zon account**, you’ll need to apply for the **Ama­zon Influ­encer Pro­gram**. Dur­ing the appli­ca­tion process, you will be asked to link your **social media accounts** and pro­vide details about your **social media pres­ence**.

With­in this post, you’ll find affil­i­ate links. If you decide to pur­chase through these links, I may earn a mod­est com­mis­sion at no extra cost. Addi­tion­al­ly, please review my pri­va­cy policy[1] for more details.

✨ We hope you enjoyed these pho­tos! If so, please con­sid­er shar­ing them on Pin­ter­est by click­ing the Pin But­ton on each image. Your sup­port helps us con­nect with more peo­ple and spread cre­ativ­i­ty. Thank you so much! 💖

Amy Lehman’s Ama­zon Store­front

The **Ama­zon Influ­encer Pro­gram** specif­i­cal­ly looks for con­tent cre­ators with an estab­lished fol­low­ing on **var­i­ous social net­works** like Insta­gram, YouTube, Face­book, or TikTok[2]. **Fol­low­er count** and **engage­ment rate** are cru­cial here, as Ama­zon wants to see that you have an active and engaged audi­ence. Your **social media posts** and **social media chan­nels** will be eval­u­at­ed to deter­mine whether your account meets the pro­gram’s require­ments. A **busi­ness account** on these plat­forms can also help boost your cred­i­bil­i­ty and vis­i­bil­i­ty.

Once you’re approved, you’ll gain access to your own **Ama­zon Influ­encer store­front** where you can cre­ate an **Ama­zon influ­encer page** show­cas­ing **spe­cif­ic prod­ucts** and **prod­uct cat­e­gories** you rec­om­mend. You’ll also receive a **unique URL** that directs your fol­low­ers to your store­front. This is a key part of the **influ­encer mar­ket­ing** strat­e­gy, as it allows you to post **affil­i­ate links** to Ama­zon prod­ucts, dri­ving traf­fic to your cus­tom store­front. The **types of prod­ucts** you rec­om­mend can vary, rang­ing from tech gad­gets like **video game con­soles** to beau­ty prod­ucts, and even **lux­u­ry beau­ty** items. Your rec­om­men­da­tions will earn you **onsite com­mis­sions** for every pur­chase made through your links.

The **Ama­zon influ­encers pro­gram** pro­vides a great oppor­tu­ni­ty for social media influ­encers, as it enables them to gen­er­ate income through **shop­pable con­tent** that is post­ed on **dif­fer­ent plat­forms**. By shar­ing **affil­i­ate links**, **prod­uct rec­om­men­da­tions**, and **blog posts**, influ­encers can pro­vide a **win-win sit­u­a­tion** for both their audi­ence and them­selves. Addi­tion­al­ly, if you’re involved in **Ama­zon Live** streams or use **link-in-bio tools** on your **social media plat­forms**, you can engage fol­low­ers in real-time while pro­mot­ing prod­ucts direct­ly from your store­front.

Follow these steps to become an Amazon Influencer

Step 1: **Cre­ate an Ama­zon Account**
The first thing you’ll need is an **Ama­zon account**. If you don’t already have one, sign up for a free account. After­ward, cre­ate an **Ama­zon Asso­ciates account** (Amazon’s affil­i­ate pro­gram), which will allow you to gen­er­ate **affil­i­ate links** for the prod­ucts you rec­om­mend.

Step 2: **Build a Strong Social Media Pres­ence**
Before apply­ing for the **Ama­zon Influ­encer Pro­gram**, you need an estab­lished pres­ence on **social media plat­forms** like Insta­gram, YouTube, Tik­Tok, or Face­book. This includes a **busi­ness account** on these plat­forms, if pos­si­ble, as it enhances your cred­i­bil­i­ty. Make sure to grow your **fol­low­er count** and improve your **engage­ment rate** by con­sis­tent­ly post­ing engag­ing con­tent.

Step 3: **Apply for the Ama­zon Influ­encer Pro­gram**
Vis­it the **Ama­zon Influ­encer Pro­gram home­page** and apply. You’ll be asked to link your **social media accounts** dur­ing the appli­ca­tion process. Ama­zon eval­u­ates your **social media pres­ence**, **fol­low­er count**, and **engage­ment met­rics** to deter­mine if you’re a good fit for the pro­gram. Be sure to pro­vide accu­rate details about your **social net­works** and **online pres­ence**.

What kind of Video do you need send to be Approved?

To get your videos approved for the **Ama­zon Influ­encer Pro­gram**, the set­up is rel­a­tive­ly sim­ple, but there are a few key fac­tors to con­sid­er. Here’s a break­down of the process:

1. **Type of Video**
- **Prod­uct Reviews**: Cre­ate videos that pro­vide hon­est reviews of Ama­zon prod­ucts. These could be **unbox­ings**, in-depth reviews, or com­par­isons between sim­i­lar items. Make sure your reviews are **authen­tic** and infor­ma­tive. It’s best to Not say review in your title or in the videos. 

When cre­at­ing a video for the Ama­zon Influ­encer Pro­gram, here are three key things to do:

1. Intro­duce the Prod­uct: Start by say­ing some­thing like, “I’m excit­ed to share my thoughts about [prod­uct name].” This intro­duces the video and lets view­ers know you’re pro­vid­ing a per­son­al review.
2. Describe and Show Fea­tures: Talk about the key fea­tures of the prod­uct. Describe what makes it unique and high­light its ben­e­fits. Make sure to show the prod­uct in action or demon­strate how it works, so view­ers can see its func­tion­al­i­ty.

- **Prod­uct Demon­stra­tions**: Show­ing how a prod­uct works in real-life sce­nar­ios is high­ly encour­aged. For exam­ple, demon­strat­ing how to use a **kitchen gad­get**, or show­cas­ing a **DIY project** using a prod­uct you’re pro­mot­ing.
- **Tuto­ri­al­s/How-to Videos**: Step-by-step tuto­ri­als on how to use a prod­uct or cre­ate some­thing using a prod­uct you pur­chased on Ama­zon. For exam­ple, a **cro­chet tuto­r­i­al** where you rec­om­mend cro­chet sup­plies from Ama­zon.

From my expe­ri­ence, both ver­ti­cal and hor­i­zon­tal videos work well. I typ­i­cal­ly aim for a video length of about 45 sec­onds to 1 minute. I like to start by say­ing, “Hi, here are my thoughts on [prod­uct name].” It’s impor­tant to upload your own pho­to of the prod­uct rather than using stock images— I per­son­al­ly use Can­va to cre­ate cus­tom images for my videos. To increase the chances of earn­ing more com­mis­sion, I make sure to tag all vari­a­tions of the prod­uct. For the title, I rec­om­mend includ­ing some­thing like “Watch Before You Buy” and adding a brief descrip­tion to pro­vide a lit­tle extra con­text about the prod­uct. Also make sure to state in the video that the prod­uct was gift­ed to you and add it to the cap­tion if you did­n’t buy the prod­uct your­self. 

2. **Video Quan­ti­ty and Set­up**
- There is no **fixed num­ber** of videos required to be approved, but the more **high-qual­i­ty, rel­e­vant videos** you have, the bet­ter your chances of being approved.
- **1–3 videos** show­cas­ing dif­fer­ent aspects of the prod­uct (e.g., review, demon­stra­tion, tuto­r­i­al) is a **good start­ing point** to show­case your con­tent.
- **Video qual­i­ty mat­ters**: Make sure your videos have clear visu­als and good audio. **Nat­ur­al light­ing** or prop­er light­ing setups are key for high-qual­i­ty visu­als. Focus on **authen­tic­i­ty**, mak­ing sure your videos feel engag­ing and per­son­al.

3. **Sub­mis­sion Process**
- Once your videos are uploaded to your select­ed plat­form, you will link them in your **Ama­zon Influ­encer Pro­gram account**.
- Ama­zon will review the con­tent to ensure it meets their **guide­lines** for qual­i­ty, authen­tic­i­ty, and rel­e­vance to prod­ucts on their plat­form.

In sum­ma­ry, the process involves cre­at­ing a few high-qual­i­ty videos that either review, demon­strate, or teach how to use Ama­zon prod­ucts, upload­ing them to your approved plat­forms, and link­ing them to your **Ama­zon Influ­encer store­front** for approval.

Join Facebook Group to learn more about the Amazon Influencer Program[3]

Step 4: **Get Approved and Set Up Your Ama­zon Influ­encer Account**
Once you’re approved, you’ll gain access to your **Ama­zon Influ­encer account**, where you can cre­ate your **own cus­tom Ama­zon store­front**. This store­front is where you can show­case **prod­uct cat­e­gories** and share your **prod­uct rec­om­men­da­tions**. You’ll be assigned a **unique URL** for your store­front that you can share on your **social media plat­forms**.

Content Guidelines

The **Ama­zon Influ­encer Pro­gram** has spe­cif­ic **con­tent guide­lines** to ensure that influ­encers com­ply with Amazon’s poli­cies and main­tain a high stan­dard of con­tent qual­i­ty. Here are the key guide­lines for **Ama­zon Influ­encer con­tent**:

 1. **Authen­tic Prod­uct Rec­om­men­da­tions**
- **Per­son­al Expe­ri­ence**: Only rec­om­mend prod­ucts that you gen­uine­ly believe in and have used or researched. **Hon­esty** is essen­tial for build­ing trust with your audi­ence.
- **Trans­paren­cy**: Always dis­close your affil­i­ate rela­tion­ship with Ama­zon when shar­ing links. Use clear state­ments such as “As an Ama­zon Influ­encer, I may earn com­mis­sions from pur­chas­es made through my links.”

 2. **No Decep­tive Prac­tices**
- Avoid mis­lead­ing or false claims about prod­ucts.
- Do not cre­ate fake reviews, mis­lead­ing tes­ti­mo­ni­als, or use manip­u­la­tive tac­tics to dri­ve sales.
- Ensure that all **affil­i­ate links** are vis­i­ble and not hid­den in decep­tive ways.

 3. **Respect Copy­right and Trade­marks**
- Do not use Amazon’s **trade­marks, logos, or copy­right­ed con­tent** with­out per­mis­sion.
- Ensure that your con­tent doesn’t infringe upon the intel­lec­tu­al prop­er­ty rights of oth­er brands or cre­ators.

 4. **Con­tent Type and For­mat**
- You can post on **var­i­ous plat­forms** such as YouTube, Insta­gram, Face­book, and blogs, but the con­tent should be rel­e­vant to the prod­ucts being rec­om­mend­ed.
- Use **high-qual­i­ty images and videos** that align with Amazon’s brand.
- Video con­tent is espe­cial­ly effec­tive. If you’re pro­mot­ing a prod­uct, a **demon­stra­tion video** show­ing the prod­uct in use is rec­om­mend­ed.

 5. **Pro­hib­it­ed Con­tent**
- Avoid pro­mot­ing any con­tent that vio­lates Amazon’s **com­mu­ni­ty guide­lines**, includ­ing **ille­gal**, **offen­sive**, or **harm­ful con­tent**.
- Do not pro­mote **gam­bling**, **alco­hol**, **adult con­tent**, or **weapons**.
- Con­tent that pro­motes hate speech, vio­lence, or dis­crim­i­na­tion is strict­ly pro­hib­it­ed.

 6. **No “Off­site” Affil­i­ate Links**
- Ama­zon influ­encers should not post **affil­i­ate links** on **exter­nal web­sites** (i.e., blogs or non-social plat­forms) that Ama­zon does not approve.
- Influ­encers must use the **Ama­zon Influ­encer Pro­gram’s tools**, includ­ing their **Ama­zon store­front**, to track affil­i­ate sales.

 7. **Engage­ment and Engage­ment Met­rics**
- Main­tain a **high lev­el of engage­ment** with your fol­low­ers, as it can affect your com­mis­sion and eli­gi­bil­i­ty for the pro­gram.
- Focus on pro­duc­ing **authen­tic con­tent** that encour­ages engage­ment and dis­cus­sion, such as Q&A ses­sions, reviews, and hon­est prod­uct insights.

 8. **Ama­zon Live Con­tent**
- If you’re using **Ama­zon Live** for pro­mo­tions, ensure that con­tent is appro­pri­ate and not mis­lead­ing.
- Fol­low the **Ama­zon Live Terms of Ser­vice** and adhere to guide­lines for live stream­ing.

By fol­low­ing these con­tent guide­lines, Ama­zon influ­encers can cre­ate suc­cess­ful and eth­i­cal con­tent that not only dri­ves sales but also main­tains a pos­i­tive rela­tion­ship with their audi­ence and Ama­zon.

Step 5: **Curate Prod­uct Rec­om­men­da­tions**
Start curat­ing **prod­uct rec­om­men­da­tions** for your fol­low­ers. Choose prod­ucts from a vari­ety of **prod­uct cat­e­gories** that align with your audience’s inter­ests, such as tech gad­gets, **lux­u­ry beau­ty**, or **video game con­soles**. Make sure to focus on **spe­cif­ic prod­ucts** you believe in, as authen­tic­i­ty will res­onate with your fol­low­ers.

Step 6: **Share Affil­i­ate Links and Shop­pable Con­tent**
Begin shar­ing your **affil­i­ate links** in **social media posts**, **blog posts**, and **video descrip­tions**. You can also use **link-in-bio tools** on plat­forms like Insta­gram to direct fol­low­ers to your **Ama­zon Influ­encer store­front**. Incor­po­rate **shop­pable con­tent** into your posts, allow­ing your fol­low­ers to pur­chase rec­om­mend­ed prod­ucts direct­ly through your unique links.

Step 7: **Cre­ate Engag­ing Con­tent Across Var­i­ous Plat­forms**
Con­tent cre­ation is cru­cial for suc­cess as an Ama­zon Influ­encer. Use **social media con­tent cre­ators** skills to pro­duce **high-qual­i­ty con­tent**. This can include **videos**, **blog posts**, **live streams**, and **Face­book sto­ries** that fea­ture the prod­ucts you rec­om­mend. By shar­ing engag­ing and infor­ma­tive con­tent, you’ll boost your **engage­ment rate** and dri­ve more traf­fic to your store­front.

Step 8: **Track Per­for­mance and Opti­mize Strat­e­gy**
Mon­i­tor your per­for­mance using Amazon’s **com­mis­sion income state­ment** and **engage­ment met­rics**. Keep track of which types of con­tent (videos, posts, live streams) are dri­ving the most traf­fic and sales. Reg­u­lar­ly update your **store­front** with new prod­ucts and **rec­om­men­da­tions** based on what your audi­ence responds to best. Keep opti­miz­ing your strat­e­gy to increase con­ver­sions and com­mis­sions from **onsite com­mis­sions**.

By fol­low­ing these 8 steps, you’ll be on your way to becom­ing a **suc­cess­ful Ama­zon Influ­encer** and mon­e­tiz­ing your **social media plat­forms** with **affil­i­ate mar­ket­ing**. It’s a win-win sit­u­a­tion where you earn com­mis­sions while shar­ing your favorite prod­ucts with your **tar­get audi­ence**!

To increase the effec­tive­ness of your **Ama­zon Influ­encer store­front**, focus on cre­at­ing **high-qual­i­ty con­tent**. Con­tent cre­ation is the back­bone of influ­encer mar­ket­ing, and post­ing engag­ing **videos**, **social media sto­ries**, and **live streams** will help you build a deep­er con­nec­tion with your audi­ence. Track your **engage­ment met­rics**, and always make sure your con­tent aligns with your **tar­get audi­ence**. Don’t for­get to make your **Ama­zon influ­encer store­front** visu­al­ly appeal­ing with a **ban­ner image** and **cov­er pho­to** to attract more vis­i­tors.

In con­clu­sion, becom­ing a suc­cess­ful **Ama­zon Influ­encer** requires more than just a **new account**—it demands a sol­id **social media pres­ence** and the abil­i­ty to cre­ate **high-qual­i­ty con­tent** that res­onates with your **tar­get audi­ence**. Once you’re approved, you can lever­age your **social media chan­nels** to dri­ve traf­fic to your **cus­tom Ama­zon store­front**, share **affil­i­ate links**, and earn **com­mis­sion** on the prod­ucts pur­chased through your rec­om­men­da­tions. Keep in mind that build­ing a strong online pres­ence and main­tain­ing a con­sis­tent strat­e­gy across **social media plat­forms** is key to increas­ing your earn­ings. With ded­i­ca­tion and the right **mar­ket­ing strate­gies**, you can turn your pas­sion for prod­uct rec­om­men­da­tions into a prof­itable ven­ture through Amazon’s influ­encer pro­gram.

 

[4]

[5]

Cro­chet Hats for Begin­ners Book For Sale — Click Here

[6]

Cro­chet For Begin­ners Book for Sale — Click Here